ABC announced Wednesday Dec. 9^th, 2009 that Diane Sawyer’s position at Good Morning America will be filled by the host of the old David Brinkley show George Stephanopoulos. The changes at ABC and the musical chairs of their staff, highlights the complete and utter disconnect between the executives that run ABC and the viewers.

These changes at ABC not only make no sense whatsoever, but it shows yet another example of people running big companies into the ground. Traditional broadcast networks are for the most part hanging on to relevance and are no longer the profitable businesses they once were. Their position in the twenty first century is one of extinction at best. The world has passed them by, yet there is no acknowledgment of this. There is no big shake up within to try to survive; it simply is not happening.

Plugging in Sawyer to the evening news seat flies in the face of reality, when one considers the rugose truth of the television consumer. Terrible as it is, America simply doesn’t want to watch a sixty year old woman age everyday on their television screen. Their ratings are sure to take a nose dive into the crematory of failed news anchors headed by Katie Couric.

Fox News has already figured out the successful recipe that has made them number one. Hot news babes with a brain are what we want. The numbers prove this. These men that run ABC have no clue whatsoever of news in the twenty first century. Not only have they not figured out the hot news anchor angle, this decision with George Stephanopoulos is indubitably off the chain crazy.

Taking a serious political guy like George and having him do the morning blah with the daily recipe for curry chicken to this year’s winner of  the latest dog show is insane. How on Earth do they think George is the guy to fit in to that genre? Who is running this lunatic asylum?

I think we are witnessing the suicide of a network news division. When you see someone trying to kill themselves off, you holler out loud and try to stop it. Hello, ABC! Don’t do it! I know they won’t listen, but they will hear us in their ratings.

Let me solve ABC’s problem with the press of a keyboard. Here is how to do it you fools, find the hottest chick you can with a brain who can read a teleprompter and put Howie Mandel in the Good Morning America position. There… problem solved. I’ll mail you the bill. They are just a bunch of clueless morons, the whole lot of them.

C. Rich

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